Dynamite Party News

2007 Year in Review

Much has happened in 2007 that has given us a positive outlook for 2008 and the years to follow. In 2007, we directed our focus toward quality. Toward the end of the year, we came up with a quality philosphy and developed three very important principles of quality on which to focus - customer satisfaction, teamwork, and continuous improvement .

Customer Satisfaction
This area had aleady been one of our focus areas in the last few years with an emphasis on improvements in communicating with our customers. In 2005 and 2006 we made many accomplishments by improving our phone system and adding a toll free 800 number. In the latter half of 2006, we made further improvements by adding system that helped us reduce the number of missed calls throughout the day. In 2007, we can happily report that we were able to reduce the number of missed calls by two times fewer than the number of missed calls in 2006. Our improvements in customer satisfaction has also increased the number of repeat customers that we had in previous months. More and more customers are coming back as a result of the sense in reliability they get when they use our services.

Teamwork
Many of the improvements in customer satisfaction were attributed to the help we get from our devoted team and their willingness to participate as team players. Simple ideals like being proactive, and taking initiative are preached consistently so everyone is working on making the events the best that they can be. In 2007's hiring process, were hired a new member whose character and work ethic clearly reflect the way we do business. Jesse Ponzo of Manalapan, NJ was brought on board in October of 2007 to help meet the demand needed for party moticators and MCs. Jesse was a great fit for the company and has helped increase the volume of referrals in a short period of time.

Continuous Improvement
We listed this principle separately from the first two principles but continuous improvement definitely applies to them as well. Our team members have always strived to be better performers on their own but we have recently developed a strategy that helps us make improvements with each other's help. Regularly scheduled meetings, training sessions, and frequent performance reviews are some of the practices that we have now made mandatory. As a result, we have seen many new improvements in a short period of time. We have also made managerial improvements by way of education as our general management continues to undergo management school course in the pursuit if employees with MBAs. Our first projected completion of an MBA will be December, 2008 in areas the following areas of study - quality management, operations management, small business management, economics, accounting, marketing, and finance. Many of these topics have already been studied and many of these practices are already in place. We are already seeing many improvements in reducing costs and improving efficiency within the organization.

Added Conveniences
This year, we were able to devote more time to improving our web site. The benefits of these improvements give our customers an added convenience of 24/7 access to valuable party planning information.

Added Conveniences ...continued

Getting the Message Out
For years our past customers have always been our best customers. Combined with their support and a few places to advertise, we have found a great balance between keeping up with our old friends and spending time with our newly found friends. One of our strategies of finding new customers has involved working with DiscJockeys.com - one of the largest DJ networks in the country.
DiscJockeys.com provides a national directory of selected DJ entertainers, photographers, and videographers from all over the nation.

The search process is very easy. Simply go to www.discjockeys.com, select the state and region you wish to search in and a list of local members appears.

Over the last few years our relationship with them was great as we invested in their program that puts us at the top of their lists but as their popularity grew, the number of DJs that now advertise increased. As a result, we have seen our ads get placed further down as we have to share space with more DJs. This has decreased our level of satisfaction with the service they provide us. We just want to point that out because our promise to "our" customers is that we will never decrease their level of importance just because we have more customers to work with as has happened to us. Video Streaming
One the improvements made to the website was the ability to offer video streaming using Google Video. With a central point to upload videos, we have been able to upload more videos at a faster rate. This has also improved customer convenience as viewers no longer have to doenload Real Player 10 as the only means to view the videos.

We still have many new ideas for the website that are still on the table and will be published in the year to come.

Added Convenience
In 2007, we looked for ways to bring better value to our customers and we started with improving the basic operations of the company. Some of the requests we received were regarding method of payment. As we saw that more people were looking for the convenience of paying by credit card, we made the service avalable. As of December 2007, Dynamite Party now accepts Visa, Mastercard, American Express, and Discover as methods of payment. So far, many customers appreciate the extra piece of mind they get when they don't have to carry extra envelopes with cash as payment for the balance of their event.

Outlook for 2008 Most of the goals of 2008 involves more of what was accomplished in 2007. We will continue to implement new technology in different areas, making daily tasks easier and allowing for more attention to our customers' needs. We're also making strides in our level of education, training, and knwoledge. 2008 is going to be a dynamite year.

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